Chocolate advertising posters #2 – Chocolat Cailler

In 1819 François-Louis Cailler launched the first Swiss chocolate factory. Several decades were needed for the actions of Cailler family to gain momentum and to open their modern production unit in Broc where dreams about chocolate available to everyone were to be fulfilled.  In 1904 Cailler offered milk chocolate with hazelnuts.  And what is interesting, is that today milk chocolate bars sold under the Cailler brand by the present owner (Nestlé corporation) are still produced with fluid milk instead of its common powdered form.

Chocolate advertising posters #1 – Chocolat Menier

Let’s start our journey through the history of chocolate and art with these two little posters from 1893 made for French chocolatier Chocolat Menier by poster artist Etienne Maurice Firmin Bouisset (1859-1925).

” Contracted by the company in 1892, Bouisset used his daughter Yvonne as a model to create what became an iconic image of a little girl using a piece of chocolate to write the company’s name. The drawing was featured on a great many of the Menier company’s advertisements and on its packaged products as well as on promotional items such as creamers, bowls, sugar dishes, plates, canister sets, ashtrays, thermometers, key chains, and even children’s exercise books.” (Wikipedia:Firmin Bouisset)